Upper Class advertising

In my opinion it would be interesting to take a look at another example of targeting advertising.

We all know them : they are rich , fancy and will buy only the most exclusive and expansive things. The upper class! They are one of the most easy preys for big advertising wolfs. Because they have a lot of tools to promote the luxury lifestyle.

First of all upper class magazines which is their most genius weapon. Combining expansive, exclusive products in a book which only the upper class are able to afford. But this is not their only weapon , because when these people are looking to buy a Bentley they immediately get information about  Breitling’s and so one... .These are only some of the numerous examples of companies with exclusive products who advertise at places where only their consumers , the elite , will come. The high class is one of the audiences at wich targeting advertising is used the most. Giving us a schoolbook example of targeting advertising

Wout Steenacker