Neuromarketing

As already mentioned, it is necessary that companies invest in research into the interest of their target consumer.  These researches can go very far in using modern technologies e.g. neuromarketing.

 Neuromarketing is a new objective technology used to penetrate the brain or subconsciousness of a human consumer, so they can explore in what way a potential buyer is reacting to a new product or advertising commercial. Believers of the neuromarketing are convinced that people make decisions in split seconds in the emotional part of their brain without knowing.  By investigating in how they can stimulate and maybe change these reactions, they are able to develop products or ads that better meet with market and consumer needs.

This new science maybe seem very interesting and effective but also has his bad aspects. From my point of view these kind of researches has reached their limits in a way that they can sell every reasonable consumer endless products (‘crap’) without we even need them. I’m also convinced that the costs of these researches overlaps the final benefits they can get from this strategy.

http://www.fastcompany.com/blog/kevin-randall/integrated-branding/neuromarketing-hope-and-hype-5-brands-conducting-brain-resear

Jolien Tortelboom