Companies are competing every day against other companies to sell their products on the market with the highest profit. They need to maintain their advertisement and use different strategies to attract customers. A well-known strategy is advertising on children. Firms use all kind of stuff like colours, animals and toys to attract children for their commercial or advertisement. I don’t want to talk about specific companies; I just want to point out the effects of advertisement on children. As we all know, there are positive and negative effects. Advertisement can increase children’s knowledge and can help children in a good way. When firms promote vegetables in a good and attractive way, children would eat them more. Children can be very convincing and that’s rather negative. Companies can take advantage of their convincing character. Also junk foods are heavily promoted during children’s TV viewing time.
In my point of view, companies will never stop making advertisement, especially on children. It’s the task of the parents to undertake action and to convince their children what’s good and what’s bad.
Gilles Stevens
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