It shouldn’t strike you, as a reader, that a lot of the advertising isn’t done by the company itself . Many companies will just hire the service of an advertising agency or ad agency.
Ad agencies work completely independent from their clients. They are specialized in creating all sorts of advertisements for the demanding companies. Besides from the obvious tasks like creating advertisements, ad agencies also handle overall marketing, branding strategies and sales promotions for their clients. There are a lot of different types of ad agencies. Ranging from one or two-person shops, usually freelancers, to enormous multi-agency conglomerates such as WPP Group and Publicis.
I think that in order to have a successful advertising campaign, it is a necessity for all companies to hire the service of an ad agency. Companies should focus on their bigger issues. Ad agencies are specialized in creating ads so they will most likely do a better job.
Maxime Ossieur
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