zondag 21 november 2010

Marketing strategies

In my first and second blog I talked about iAd and The American Girl. These are examples of niche or concentration marketing. They were both invented for one particular, well-defined group of costumers, called a niche. IAd for Apple users and The American Girl for children, particularly girls.

Undifferentiated or mass marketing is a second targeting strategy.  Coca-Colas original marketing strategy was based on this form. They used to sell one product to the entire market in the hope that a sufficient amount of buyers would be attracted.

The third and last targeting strategy I’d like to talk about is differentiated or selective marketing. Companies try to invent products that match the needs of customers. An advantage is the increase of customer satisfaction and a disadvantage is that people will get confused more easily.

My opinion is that concentration marketing is one of the best marketing strategies you will find. Each firm can choose the size of their target group, the prices of their products and still they can provide customer satisfaction. 


Gilles Stevens

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