Basics of targeting advertising

In order to understand the concept of targeting advertising we first have to take a look at the basic tools for this marketing concept. Purchase history , demographics , and observed behavior. These are some of the most frequently used datatools in marketing. As told in my first blog good information is crucial. Companies use this information in these 3 categories in order to be able to target their audience.

First of all demographics , these are statistics about the human population and give information about age , sex , income , employment status , … . These data are a solid base of information to define a target market.

Secondly the purchase history of costumers. What can be more helpful when you want to know what people will buy than the knowledge of what they already have bought? As a third source of information processing there is what is called observed behavior. What people do is often different of what they say they will do or have done. This is the greatest problem with surveys , so instead of asking people what they will do their actions are observed. The combination of these 3 is a powerful targeting tool.

Wout steenacker