We’ve seen the definition and the basics of targeting strategy. It’s time for an example. Apple is widely used by millions of people. The apple audience has invented billions of applications, so it can be interesting to advertise while people use these applications. This type of advertisment has earned the name iAd. Advertisement is one of the most important parts in a firm. They are constantly busy with innovation and figuring out ways to present their product to the world. IPhone and iPod touch users are one click away from business advertisement. Firms pay Apple to introduce their product in an application. The target group will variate from young people to important business men. This is a new and brilliant way to make advertisement. You just have to tap on the ad that will appear in the application. The application will pause. Another tap brings you back to the app. Ads in apps always take your attention away. This is the main goal of advertisement.
Geen opmerkingen:
Een reactie posten