In General

Target advertising is a widely used term in business strategies. It is a definition that’s linked up with marketing. Nowadays marketing is very important in the world of selling. It describes the strategy that a company follows to create customer interest in goods or services of a specific firm.

Because there are a lot of companies who create similar goods and services for people with the same needs and wants, it’s necessary to segregate these markets and to produce for a specific target of consumers. Therefore it is more than important to adapt also the advertisements to a certain audience your product will be useful to. Target advertising will help a company to distinguish his business from other related businesses and to create a multiplicity of new markets, who reply to the diversity in the tastes of the consumers of the 21st century.

It seems to me that targeting advertising is a very important and necessary marketing tool. I'm even convinced that if companies don't take a target consumer in acount they will fail in their business.

Jolien Tortelboom