Just like behavioral targeting, contextual targeting is a form of targeting advertising. Unlike behavioral targeting, which displays info based on the behavior of an individual, contextual targeting displays content that is related to the content of the website the individual is currently browsing.
When browsing, a contextual targeting system scan will scan the text of the website and look for keywords. Based on those keywords ads will be displayed on the website as a pop-up or as a banner. This technique has made an enormous impact on the earnings of many websites, because the advertisements are much more targeted and thus have a much higher chance to be clicked.
My opinion hasn’t change all that much since my last blog. I understand the need of the companies to try and reach their customers, but I would rather not be bothered with that kind of advertising.
Maxime Ossieur
Maxime Ossieur
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