In addition to my previous blog about neuromarketing, I would like to write something about branding, which is in my opinion a subject that’s very interesting and can be linked up with targeting advertising.
The aim of neuromarketing is to create and investigate products, services but also advertisements that stimulate the brain (reactions) of a potential buyer. As a result that the target consumer would prefer to buy your product instead of the similar product of your competitor. It has been proved that these kind of stimulations can be provoked by branding for example by using a strong brand name (e.g. Coca Cola versus Pepsi) or a logo or slogan that everybody recognizes and people always associate it with a particular brand.
It seems to me that a brand is more than just a name of a company/product, people link it up with quality and the good experiences they had with this product/service so they love to buy/use it again. But I’m also convinced that branding can deceive people. A standard consumer is persuaded by the brand name only, therefore they forget that the product isn’t that good but just want to buy it because it’s recognizable and well know in society.
Andy Warhol criticized this phenomenon in his pop art:
Jolien Tortelboom
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