As mentioned in one of our previous blogs, behavioral targeting is one of the two principal forms of targeting advertising. Basicly, behavioral targeting is the gathering of all kinds of information on the consumer’s web-browsing behavior. This technique should help firms increase the effectiveness of their advertising campaigns.
With the collected data, site owners can adjust the content of the ‘ads’ and thus display ads whose content is more relevant to the interest of the individual viewing the webpage. In other words: The right ad for the right person on the right time. A laborer that barely makes it through the month has no use for an advertisement of a luxury car in the middle of the financial crisis.
I for one am not a big fan of this massive flood of advertising on the internet. I don’t enjoy the commercial banners nor the pop-ups. It’s just really annoying when you’re browsing and you’re constantly distracted because a useless pop-up just went fullscreen on your desktop.
Maxime Ossieur
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