Big social networks, like facebook or even google, make a lot of money by allowing advertisements on their site. Almost all of these ads are targeted. But how far can these ads push the limits of privacy?
Facebook is probably the most known and the most popular social network that you’ll find on the internet today. However, you gotta look out about what you put on facebook about yourself, because facebook uses every piece of information to target their users. Although facebook will never share personal information with advertisers, you might give away personal information, without you realising, by clicking on the advertisements. Say for example that a gay person has put on his profile that he is gay. He will then get different kinds of ads displayed on his screen than a straight guy. By clicking on these advertisement he might reveal his sexuality by default.
I can’t agree with this form of advertising. I really do think it pushes the limits of privacy. Especially when individuals have no idea they are giving away personal information.
Maxime Ossieur
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