maandag 22 november 2010

They're watching you

As a final blog I would like to make a conclusion about what I learned of targeting advertising. First of all some advantages. Nobody likes to much ads , so if companies can define ads who are interesting for us we can get out of a world where we get spammed with commercials. A second reason why I think that targeting advertising can be a good thing is that sometimes it can be fun to get to know new things that you otherwise wouldn't have known. But the obvious reason why people dislike the idea of this new concept is our privacy. As an example if you are looking at some you tube videos you regularly get ads which they think are something you would like.. this because they remembered what videos you looked at before.. the idea that people know what you are looking at is a perverse concept. Personally I would like a way in between. Making sure my privacy is safe but also get ads that are interesting for myself. 

Wout steenacker

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